Friends have been hounding me for years — actually, two seasons, but who’s counting — to watch The Big Bang Theory. Everyone kept telling me how amazingly funny the show is, how I’d be able to see my world played out in the characters, and how the geek and nerd factor would be right up my alley. Yes, they were all right, but it still took no end of cajoling on the part of my friend Lesa Snider King and the gifting of season one from the iTunes Store before I started watching.
It’s true: The Big Bang Theory totally rocks and I should have started watching it sooner. But that’s not the point. The point is that those guys at Apple are frakking smart and anyone that’s worried the little Cupertino-company-that-could will lose relevance now that Steve Jobs is on a medical leave of absence needs to take a big step back and look at the bigger picture. Continue reading →