On Nightshade, Twitter, and Really Nice People

Social networking services like Facebook and Twitter seem to be overloaded with self-centered, acidic, bitchy and down-right mean people. But they’re also full of really great people, and sometimes they prove that in spades by offering to help someone they really don’t know with absolutely no expectation of anything in return. My office manager, Nightshade the Cat, got to experience that kindness first hand just recently and even though she can’t express her appreciation, I can.

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The story goes like this:
Nightshade managed to hurt her back leg somehow. Most likely by trying to jump up to a high counter. She does it all the time and often manages to slip in the process. The mystery incident left her limping badly, and me in a mild state of WHAT-THE-FRAK.

Of course, it’s a weekend evening and the Vet office is closed. A little online research and leg checking later, and it looks like Nightshade pulled a muscle.

While I’m doting over her to make sure she doesn’t try to jump on anything and hurt herself more, I post a tweet saying that I’m playing nursemaid to my cat and go back to my cat sitting duties. Not too long after my tweet goes out to the world, I get a reply from a Vet that follows me. A Vet I’ve never met in my life, but who is still concerned about my little office manager.

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My Office Manager: Nightshade the Cat

This amazingly generous Vet — who will remain unnamed to help avoid people taking advantage of her generosity — offered help and advice 140 characters at a time over several days without asking for anything in return. Yes, the world is filled with mean, bad and selfish people, but there’s lots of good people out there, too, and I consider myself lucky to cross paths with the good ones from time to time.

Its been almost a week since Nightshade managed to gimp herself up, but she’s getting better every day. In fact, she seems to have forgotten she hurt herself and is pretty annoyed that I’m still stopping her from jumping on the counter.

For my Twitter Vet:
If we ever meet in real life, I owe you a big hug. And a drink. You know who you are.

Jeff Does the WWDC ’09 Podcast Circuit

Apple’s World Wide Developer Conference keynote was chock full of chewy morsels this year, and apparently I had plenty to say on all the big announcements. iPhone 3G S, iPhone OS 3.0, new MacBook Pros, and more — and I spent plenty of time gabbing about all of that on the iPhone Alley, MacJury and Apple Weekly Report podcasts.

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I’m lucky enough to work in an industry that’s loaded with talent, and I had the chance to talk about Apple’s announcements with a crazy-long list of pros that includes Chris Breen, Michael Johnston, Chuck Joiner, John F. Braun, Terry White, and Bryan Chaffin. We talked about the good and bad with the new iPhone, gave AT&T the smack-down for fumbling on MMS and tethering, and got all worked up in anticipation of Mac OS X 10.6.

It was a true uber geek-fest, and a great reminder that I really do have the best job in the world.

Behind the scenes true fact: I was completely hopped up on Codeine when I did the iPhone Alley podcast thanks to a nasty little gum infection. End result… I’m not that different when I’m drugged or sober. Go figure.

Worthy Podcast: From Design Into Print

My good friend Sandee Cohen is wrapping up work on her new book, From Design Into Print (Peachpit Press), which is wonderfully exciting. Equally exciting — and available right now — is her new companion podcast. By no small coincidence, it’s also called From Design Into Print, and is totally worth checking out.

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Sandee tackles a single print or design concept in each concise podcast, and she does it with her own unmistakable flair. Whether you’re new to design, prepress or production, or an experienced pro, Sandee’s bound to have something cool to share with you.

You’ll also get a little instant gratification since the podcast is available now, and the book doesn’t come out until some time in May. Everyone deserves a little instant gratification, so head over to Sandee’s Web site or the iTunes Store and check out what she has going on.

YouTube Rocks, Just Not for You

You really can find anything you want to see, and even more that you wish you never had, at YouTube. There are some amazingly cool videos available, and some that make you want to push a wire brush through your ear and scrub the memories out of your head. Really. Actually, there are a few videos I wish I could scrub away right now.

Aside from the brain-scrubbing videos, YouTube rocks. It’s packed tight with entertainment, training, video blogs, promotional videos and more. You can’t ask for a better deal as a viewer: YouTube rocks.

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For the people providing all that tasty content, YouTube’s ultra easy-ness means that you don’t need a rocket science degree to figure out how to get your message, entertainment, or drunk videos out to the world. So what’s not to love?

It’s the branding. Every time someone views a video you upload, they see the YouTube logo — great branding for YouTube, but not so much for you because your content is branded as YouTube and not just you. That’s not a big deal to everyone, but if controlling your brand, even if it’s a video podcast, is important to you, then it’s time to pay attention to your branding. Viewers should remember your logo, and not YouTube’s logo.

If I’m going to steer the brand conscious away from YouTube, the least I can do is offer some alternatives. How about Vimeo or Viddler. I especially like Viddler because they make it easy to embed your own logo in your videos, but both offer simple ways to add video content to your own site.

Here’s a great example of controlling your brand: Don McAllister’s ScreenCastsOnline. I don’t know who hosts his videos, and it doesn’t matter. Everything carries the ScreenCastsOnline brand, and there’s never any doubt who is in charge of the content.

Of course, there’s always a trade off because life sucks that way. In this case, the trade off is that while you have more control over your own branding, you’ll probably have to work harder to get people to find your work. YouTube is pretty much ubiquitous, so that’s where everyone goes first when they want to find a video. Yeah, I do it, too.

Think about who gets the branding benefit from your hard work. It might be YouTube, but it could be you.

And now I’m heading over to YouTube for some 2 Hot Girls in the Shower time. No, it’s not what you’re thinking. Get your mind out of the gutter.