I Want My DTV

February 17, 2009, came and went without anyone freaking out because their TV channels mysteriously went away. That was the day that TV broadcasters in the United States had originally been mandated to switch to digital over-the-air signals from the analog signals they’ve been using for over 50 years. That date was pushed out to June 12 by Congress, and as best as I can tell, they did that primarily because it turns out that U.S. citizens are really good at procrastinating.

I know what you’re thinking: “Jeff, this whole digital TV thing totally snuck up on everyone. It was so frakking sneaky that it could have slit our throats in our sleep! We’re lucky to still be alive!”

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Indeed you are lucky, my little TV-loving friends, because it’s been next to impossible to get ready for the big digital transition with only about 12 years warning. Here’s how the timeline played out:

In 1996, Congress agreed that a switch from analog to digital over-the-air TV made sense because TV stations could offer higher quality images, run multiple programs at the same time on a single channel, and it would free up all kinds of radio frequencies for public safety. They set the target cut off date at December 31, 2006, but left it to a future Congress to actually mandate the switchover date. Eventually, Congress set the official cut off date at the end of the day on February 16, 2009.

For good measure, the government also decided that TVs manufactured after February 2007 had to support digital TV signals, and also set up a subsidy program to help people that didn’t have digital-compatible TVs and couldn’t afford the $60-ish price tag for a converter box buy what they need. They even set up a Web site with all of the gory details.

Now let’s fast forward to late January, 2009. TV stations have been hard at work preparing for the mandated switch over, and many have been simulcasting in analog and digital for some time. Congress, however, is all freaked out that no one is ready for the change that’s only a couple of weeks away, so they pass legislation that pushed the transition date out to June 12.

This is where it gets confusing for consumers because some full-power stations could still drop their analog broadcasts on February 17, and then other stations can do the same after March 14. That means people that procrastinated will still lose their favorite TV stations, but now they won’t know when. It also means that stations that weren’t included in the February switch over group have to budget in the substantial expense of maintaining their analog transmission system — and in the end, the same people that procrastinated for over 12 years will probably still be unprepared when June 12 rolls around.

Now that Congress has established that it’s capable of legislating for procrastination, I’m thinking this is a prime opportunity to fix some other problems we have. We’ll start with moving the beginning of the work week back to Wednesday so that students can finish their weekend homework, and business types can finish up their Monday presentations before heading in to work. Gift-giving holidays can be moved back a few days, too, so that there’s time to go out and buy presents.

So the DTV transition has been delayed, people won’t know when the stations they watch are cutting over to only digital signals, and TV stations get to shoulder unexpected expenses. Sweet.

And why blog about the digital TV several days after February 17 instead of right after Congress moved the date? I just wanted to see how this procrastination thing would work out for me, too.

Crap. There goes my Saturday afternoon.

YouTube Rocks, Just Not for You

You really can find anything you want to see, and even more that you wish you never had, at YouTube. There are some amazingly cool videos available, and some that make you want to push a wire brush through your ear and scrub the memories out of your head. Really. Actually, there are a few videos I wish I could scrub away right now.

Aside from the brain-scrubbing videos, YouTube rocks. It’s packed tight with entertainment, training, video blogs, promotional videos and more. You can’t ask for a better deal as a viewer: YouTube rocks.

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For the people providing all that tasty content, YouTube’s ultra easy-ness means that you don’t need a rocket science degree to figure out how to get your message, entertainment, or drunk videos out to the world. So what’s not to love?

It’s the branding. Every time someone views a video you upload, they see the YouTube logo — great branding for YouTube, but not so much for you because your content is branded as YouTube and not just you. That’s not a big deal to everyone, but if controlling your brand, even if it’s a video podcast, is important to you, then it’s time to pay attention to your branding. Viewers should remember your logo, and not YouTube’s logo.

If I’m going to steer the brand conscious away from YouTube, the least I can do is offer some alternatives. How about Vimeo or Viddler. I especially like Viddler because they make it easy to embed your own logo in your videos, but both offer simple ways to add video content to your own site.

Here’s a great example of controlling your brand: Don McAllister’s ScreenCastsOnline. I don’t know who hosts his videos, and it doesn’t matter. Everything carries the ScreenCastsOnline brand, and there’s never any doubt who is in charge of the content.

Of course, there’s always a trade off because life sucks that way. In this case, the trade off is that while you have more control over your own branding, you’ll probably have to work harder to get people to find your work. YouTube is pretty much ubiquitous, so that’s where everyone goes first when they want to find a video. Yeah, I do it, too.

Think about who gets the branding benefit from your hard work. It might be YouTube, but it could be you.

And now I’m heading over to YouTube for some 2 Hot Girls in the Shower time. No, it’s not what you’re thinking. Get your mind out of the gutter.

Damn, Them Apple Guys Are Smart

Friends have been hounding me for years — actually, two seasons, but who’s counting — to watch The Big Bang Theory. Everyone kept telling me how amazingly funny the show is, how I’d be able to see my world played out in the characters, and how the geek and nerd factor would be right up my alley. Yes, they were all right, but it still took no end of cajoling on the part of my friend Lesa Snider King and the gifting of season one from the iTunes Store before I started watching.

It’s true: The Big Bang Theory totally rocks and I should have started watching it sooner. But that’s not the point. The point is that those guys at Apple are frakking smart and anyone that’s worried the little Cupertino-company-that-could will lose relevance now that Steve Jobs is on a medical leave of absence needs to take a big step back and look at the bigger picture.

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Let me illustrate. I’m given season one as a gift. All I have to do is click a link in an email to open iTunes and start downloading all of the episodes. When I’m ready to start watching, I plug my MacBook Pro into my TV and even though everything works easily and just as it should I immediately get why people that have an Apple TV love it. The Apple guys already have me contemplating a new Mac hardware purchase.

I don’t start the episode by pressing keys on my Mac. Instead, I whip out my iPhone and start tapping away with Apple’s own Remote application. Now I’m starting to feel like I’m an Apple commercial, but it gets even better.

Between episodes I realize that I really like the show’s theme song — not a big surprise since the Barenaked Ladies have always put a smile on my face. I fire up the iTunes Store app on my iPhone, do a quick search for the theme song, download it and start listening to it in under a minute.

The point is that Apple gets how to fit all the pieces together and make it easy to get and use music and video, and they know how to design the devices and software that tie all the parts together in a way that makes you want to use this stuff. They pulled all this off in a compelling way that no other company has been able to match so far, and they did it in a way that makes people feel OK about spending money — well, relatively OK. There’s only so much one company can do when the recording industry and the RIAA are involved.

OK, one little rant: Music and video download prices are still higher than they should be. Someone really needs to turn the oxygen flow back on for these guys and help them see that their 100 year old ideas on recordings needs to go. It’s a new world, people. Welcome to the 21st century.

Now to head outside and see if Apple TVs grow on trees.

Living In a Blu-ray World

Well, there you have it: Toshiba finally rolled over and showed its belly to Sony. Blu-ray is now officially the high definition successor format to DVD.

OK, I’m sorry. That roll-over-showing-the-belly analogy was kind of creepy. How about “give up the ghost,” or “took its ball and went home,” or maybe “threw in the towel” — which is what I settled on for my article at iPodObserver.com.

This whole Blu-ray versus HD DVD battle has been going on far too long, and I’m really glad it’s over. Now we can finally get down to business, buy a player, and start watching super-high resolution movies on our nifty HDTVs. Imagine: Images so crisp and clear that you can see individual hairs on someone’s head. Simply amazing.

Here’s the irony for me: I really don’t like how movies look in HD — at least the ones I’ve seen so far. They certainly are clear and show tons of detail, but the problem for me is that they look like video tape and not film. I like the richness you see in film even though I know that comes with an overall loss of image quality and detail. And since I just can’t be consistent, I prefer digital photos to film because they tend to be clearer and show more detail. I also like that you don’t see any “grain” in the images like you do with traditional film-based pictures.

HD movies also have a kind of flat look to me, like the depth is gone in the shots. That said, watching individual water drops fly as the Flying Dutchman surfaces in Pirates of the Caribbean: At World’s End is stunningly cool.

I know… I’m just going to have to adjust to the new look, and I bet that over time film makers will find ways to make HD really work for them in a way that turns movies into something more than we have today. Yes, I will eventually buy a Blu-ray player, and it will make a great upscaling player for my current DVD collection, too.

That can’t be bad, right?

On Microsoft and Funky Installers

Here’s the deal: Microsoft released Office 2008 for the Mac, and the installer does its own thing with file ownership and permissions. The end deal is that some users are winding up with non-admin users having absolute control over Office’s components — a potential headache for IT crews. That was back in January, so I’ve had plenty of time to mull this one over, and the bottom line is that I just don’t get it.

OK, I get what is happening, I just don’t get how it could have happened in the first place.

I better get one thing clear: I really do like the MacBU team. They are a hard working group that is cranking out bar-none the best software to come out of Big Redmond. These people are in a funky position because they are putting their hearts and souls into making Office for the Mac a kick-ass product, but the world is against them and The Man is bringing them down. Let’s have a shout-out for the MacBU team. Boo-Yah!

Now, back to the Office installer thing.

From what I understand, the Office 2008 installer creates its own ownership and permissions settings with a complete disregard for the actual user accounts on your Mac. That just seems to be a really weird way to make your installer work. And on that note, I really really wish Microsoft hadn’t changed from the brilliantly simple drag-me-to-your-hard drive installation process like Office 2004 uses and gone to a click-me-to-install-everything installer. I’m betting that the permissions problem wouldn’t have happened if Office still installed the old way.

My disappointment with this whole installer headache is tempered, however, with the great way the MacBU team stood up to acknowledge the issue, promise a fix, and offer a clear and concise workaround until the fix is available.

MacBU Developer Lead Erik Schwiebert totally stood up to the plate on this one and was there to make sure that even though there was a problem, it didn’t balloon into a huge crisis. That’s the way to do it: Be open and up front about the problem instead of downplaying the issue while trying to sweep it under the carpet. Hopefully the MacBU team will have an update out soon so that the command line-shy people out there won’t have to dive into Terminal.

For my part, I added a little salt to Microsoft’s wound by accidentally misspelling Schwieb’s name in my TMO articles covering the incident.

Yes, yes, I know: “‘I’ before ‘e’ except after ‘c,’ or when sounding like ‘ay’ as in ‘neighbor’ and ‘weigh’.” My bad.