Photoshop CS4: The Missing Manual

When a book like Photoshop CS4: The Missing Manual by Lesa Snider King comes along, you just know I’m chomping at the bit to review it. But through the interesting chain of events that is my life I ended up far more involved in helping out with getting this book out the door than I ever imagined would happen, which means that I’d feel just a wee-tad unethical offering up a review at The Mac Observer, or any of the other places my name crops up, including Design Tools Monthly.

Instead, I’ll give the book an endorsement right here. Hey, this is my blog. I can do whatever I want.

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When Lesa asked me for some behind the scenes help with her book, I was honored and excited because I enjoy her friendly and approachable writing style, and I’m always glad to do what I can to help out a friend. After spending a little time looking at what she was cranking out I realized that this wasn’t going to be just a good book, it was going to be great.

Long before the book was finished and on press, I was certain that I really needed a copy on my desk — and that’s saying a lot. I reserve the little shelf on my desk for a very short list of books that I always want close at hand. Yes, there’s a copy of Lesa’s book sitting there right now.

If you can get only one Photoshop CS4 book, this is the one to buy. It’s 776 pages packed with everything you need to know about Photoshop along with tons of techniques and tips you should know, but didn’t get why. There’s even extra content and sample files online because you can never learn too much about using Photoshop.

Head over to Lesa’s Web site right now and snag a copy for yourself. If you need some instant gratification, run out to your favorite bookstore tonight. This book is that good. Really.

I Want My DTV

February 17, 2009, came and went without anyone freaking out because their TV channels mysteriously went away. That was the day that TV broadcasters in the United States had originally been mandated to switch to digital over-the-air signals from the analog signals they’ve been using for over 50 years. That date was pushed out to June 12 by Congress, and as best as I can tell, they did that primarily because it turns out that U.S. citizens are really good at procrastinating.

I know what you’re thinking: “Jeff, this whole digital TV thing totally snuck up on everyone. It was so frakking sneaky that it could have slit our throats in our sleep! We’re lucky to still be alive!”

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Indeed you are lucky, my little TV-loving friends, because it’s been next to impossible to get ready for the big digital transition with only about 12 years warning. Here’s how the timeline played out:

In 1996, Congress agreed that a switch from analog to digital over-the-air TV made sense because TV stations could offer higher quality images, run multiple programs at the same time on a single channel, and it would free up all kinds of radio frequencies for public safety. They set the target cut off date at December 31, 2006, but left it to a future Congress to actually mandate the switchover date. Eventually, Congress set the official cut off date at the end of the day on February 16, 2009.

For good measure, the government also decided that TVs manufactured after February 2007 had to support digital TV signals, and also set up a subsidy program to help people that didn’t have digital-compatible TVs and couldn’t afford the $60-ish price tag for a converter box buy what they need. They even set up a Web site with all of the gory details.

Now let’s fast forward to late January, 2009. TV stations have been hard at work preparing for the mandated switch over, and many have been simulcasting in analog and digital for some time. Congress, however, is all freaked out that no one is ready for the change that’s only a couple of weeks away, so they pass legislation that pushed the transition date out to June 12.

This is where it gets confusing for consumers because some full-power stations could still drop their analog broadcasts on February 17, and then other stations can do the same after March 14. That means people that procrastinated will still lose their favorite TV stations, but now they won’t know when. It also means that stations that weren’t included in the February switch over group have to budget in the substantial expense of maintaining their analog transmission system — and in the end, the same people that procrastinated for over 12 years will probably still be unprepared when June 12 rolls around.

Now that Congress has established that it’s capable of legislating for procrastination, I’m thinking this is a prime opportunity to fix some other problems we have. We’ll start with moving the beginning of the work week back to Wednesday so that students can finish their weekend homework, and business types can finish up their Monday presentations before heading in to work. Gift-giving holidays can be moved back a few days, too, so that there’s time to go out and buy presents.

So the DTV transition has been delayed, people won’t know when the stations they watch are cutting over to only digital signals, and TV stations get to shoulder unexpected expenses. Sweet.

And why blog about the digital TV several days after February 17 instead of right after Congress moved the date? I just wanted to see how this procrastination thing would work out for me, too.

Crap. There goes my Saturday afternoon.

February 12: Talking It Up at CoMUG

I’ll be opening my big mouth in public instead of on the Internet on Thursday, February 12, at the Mac User Group in Boulder, Colorado. That’s CoMUG for those in the know. I’m going to be showing off what’s new and cool in iPhoto and iMovie ’09, and I promise to do my best to be a little more compelling than Phil Schiller was when he demoed iLife ’09 during Macworld Expo in January.

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OK, shame on me. Phil did a pretty good job, especially considering Apple gave him the short end of the stick when they dumped their final expo keynote presentation on him.

But enough about Macworld. Let’s get back to CoMUG: You can get a full line up of the meeting presentations and directions on how to get there at the CoMUG Web site. See you there.

YouTube Rocks, Just Not for You

You really can find anything you want to see, and even more that you wish you never had, at YouTube. There are some amazingly cool videos available, and some that make you want to push a wire brush through your ear and scrub the memories out of your head. Really. Actually, there are a few videos I wish I could scrub away right now.

Aside from the brain-scrubbing videos, YouTube rocks. It’s packed tight with entertainment, training, video blogs, promotional videos and more. You can’t ask for a better deal as a viewer: YouTube rocks.

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For the people providing all that tasty content, YouTube’s ultra easy-ness means that you don’t need a rocket science degree to figure out how to get your message, entertainment, or drunk videos out to the world. So what’s not to love?

It’s the branding. Every time someone views a video you upload, they see the YouTube logo — great branding for YouTube, but not so much for you because your content is branded as YouTube and not just you. That’s not a big deal to everyone, but if controlling your brand, even if it’s a video podcast, is important to you, then it’s time to pay attention to your branding. Viewers should remember your logo, and not YouTube’s logo.

If I’m going to steer the brand conscious away from YouTube, the least I can do is offer some alternatives. How about Vimeo or Viddler. I especially like Viddler because they make it easy to embed your own logo in your videos, but both offer simple ways to add video content to your own site.

Here’s a great example of controlling your brand: Don McAllister’s ScreenCastsOnline. I don’t know who hosts his videos, and it doesn’t matter. Everything carries the ScreenCastsOnline brand, and there’s never any doubt who is in charge of the content.

Of course, there’s always a trade off because life sucks that way. In this case, the trade off is that while you have more control over your own branding, you’ll probably have to work harder to get people to find your work. YouTube is pretty much ubiquitous, so that’s where everyone goes first when they want to find a video. Yeah, I do it, too.

Think about who gets the branding benefit from your hard work. It might be YouTube, but it could be you.

And now I’m heading over to YouTube for some 2 Hot Girls in the Shower time. No, it’s not what you’re thinking. Get your mind out of the gutter.